What we did
Green s.a. is a construction company very well known in Argentina. They asked us to redesign the brand under the concepts of solidity, fortitude and innovation- all found in construction.
For the logo design, we started off with a shape of a cube, which represents the foundation in construction. From there we transformed that shape into a ‘G’ after a few divisions in the shape which communicates visual stability and the connotations of the construction process.
After redesigning their brand, we developed the website while maintaining the same concepts of innovation and solidity that are transmitted in the new corporate image.
ING. CARLOS ARROYO
PRESIDENT OF GREEN S.A.
We needed to redesign our brand because it didn’t fully represent what our business is about and what it had transformed into, that’s why we trusted EFEX to develop our new image. They managed to communicate our message in a clear and powerful manner by creating a solid, modern and attractive corporate image.